✎ Contributed by Ty Griffin
Nike is expected to report another quarter of weak sales as the athletic footwear company works to restore growth under CEO Elliott Hill. Wall Street expects fiscal first-quarter earnings of 43 cents per share on revenue of $11.32 billion, while management previously projected roughly flat sales across the first half of fiscal 2027.
Investors will be closely watching Nike’s performance in China, where sales declined 12% last quarter, as well as signs of improvement in North America. The company expects its quarterly gross margin to increase slightly from the prior-year period, but inflation, geopolitical uncertainty and slower consumer spending continue to complicate its turnaround.
Market Reaction
- Nike Inc. (NYSE: NKE): $35.86, up $0.46 (1.30%)
- Lululemon Athletica Inc. (NASDAQ: LULU): $97.56, up $1.38 (1.43%)
- Deckers Outdoor Corp. (NYSE: DECK): $78.76, up $0.62 (0.79%)
- On Holding AG (NYSE: ONON): $30.24, up $0.64 (2.14%)
- VF Corp. (NYSE: VFC): $14.34, up $0.27 (1.96%)
Investor Sentiment
Athletic apparel shares traded higher ahead of Nike’s results, but expectations remain subdued after the company’s stock lost more than 40% this year. Investors are looking for evidence that product innovation, brand repositioning and changes in regional strategy can stabilize demand without relying heavily on promotions or other measures that could pressure margins.
Nike’s report may also offer insight into broader demand across the footwear and activewear market. Competitors including Lululemon, Deckers and On Holding face many of the same pressures from cautious consumers and shifting fashion preferences, making Nike’s outlook an important indicator for sentiment across the industry.
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